Case Study: MBLM Revolutionizes Requirements Gathering with Userdoc

MBLM, known as the Brand Intimacy Agency, is a leader in branding and marketing with a global presence in New York, Dubai, Toronto, Seoul, and Mexico City. The agency excels in creating deep emotional connections between brands and consumers through a comprehensive suite of services, including branding, marketing, and digital.

By leveraging digital solutions and strategic insights, MBLM transforms client visions into impactful experiences, ensuring memorable brand engagement.

The challenge: Labor-intensive requirements gathering

The intricate tasks of detailing audiences, defining user personas, developing user journeys, and writing user stories were traditionally labor-intensive for MBLM. The agency aimed to seamlessly integrate real user insights into their workflows and processes, supported by their in-house AI system, to create user-centric solutions and ensure every aspect of the user journey was understood and incorporated into their projects.

"I thought there must be a better way to do this." — William Shintani, Managing Partner, MBLM Dubai

The traditional approach meant spending weeks manually crafting requirements documents, often resulting in 200-page specifications that were difficult to navigate and maintain. This process was not only time-consuming but also prone to inconsistencies and gaps that could impact project delivery.

The solution: Streamlined requirements with Userdoc

In pursuit of a more efficient approach, MBLM discovered Userdoc—a tool engineered to streamline the requirements-gathering process. A team of consultants spearheaded the adoption of Userdoc within the agency. with the following implementation process:

1. Team Onboarding: Comprehensive training sessions were conducted to ensure the team could leverage Userdoc effectively
2. Pilot Projects: Userdoc was integrated into select projects to evaluate its impact
3. Features Utilized: AI-generated user stories, contextual acceptance criteria, and centralized documentation

The integration allowed MBLM to combine their proprietary AI tools with Userdoc's capabilities, creating a powerful workflow that maintained their high standards while dramatically improving efficiency.

"Userdoc has significantly enhanced our project workflows, helping us turn insights into action with remarkable efficiency” — William Shintani

From months to weeks: Measurable transformation

The integration of Userdoc into MBLM's workflow yielded extraordinary results:

1. Time Savings - The requirements-gathering process was reduced from one month to just under two weeks, a 50% reduction.
2. Efficiency Boost - Across the projects, the team has improved timelines and resource utilisation. They distilled several 200-page documents into just 10 pages of key requirements.
3. Improved Alignment - Ensured seamless alignment among team members and clients.

Enhanced collaboration and client engagement

Beyond internal efficiency gains, Userdoc transformed how MBLM collaborates with clients. The platform's intuitive interface allowed clients to engage directly with requirements documentation, providing feedback and clarifications in real-time.

"Userdoc saves us weeks of work, reduced errors, and ensured our team and clients are perfectly aligned" — William Shintani

Looking ahead: Continued innovation

MBLM is poised to continue harnessing the power of Userdoc for future projects, with plans to explore advanced features and enhanced AI capabilities. The agency sees Userdoc as a key component in their technology stack, enabling them to deliver exceptional brand experiences while maintaining operational efficiency.

For MBLM, Userdoc turned a traditionally labor-intensive requirements process into a streamlined, collaborative exercise - saving weeks, improving quality, and enabling the agency to focus on what they do best: creating meaningful brand connections.